AFFINITY ACCELERATES ACTION

Want to turn your business into a customer and employee magnet that is adored? It’s time to ditch the old B2B and B2C playbooks and activate the Brand to Fan™️ approach.

Transforming a business into a beloved brand requires transacting in currencies of loyalty and advocacy with our employees and customers.

The effects of any connection are magnified in meaning when interactions become the stories told about you. Those stories invite others to make new connections with your brand because fandom is better when shared.

Customers and employees expect collaboration and community ownership from the brands they choose for work and play. A collaborative approach empowers word-of-mouth marketing and converts invitations into action.

In this dynamic program, acclaimed marketing expert and host of the Brand to Fan™️ Show, Lauren Teague, uses case studies from beloved brands and her experience as the PGA TOUR’s social media and fan engagement lead. These stories and examples inspire business leaders to rethink how their brand experience can become one that kindles affinity, loyalty, and trust with customers and employees.

Learn how to transform any ordinary customer experience into one your fans can’t stop talking about. Doing so transforms customers and employees into loyal fans rather than followers who invite others through their stories.

This presentation is an excellent fit for Executives, Founders, Marketing, and Salespeople seeking to establish strong connections and foster brand loyalty with key audiences.

PARTICIPANT TAKEAWAYS:

#1: Brands must go beyond a transactional relationship with key audiences to elicit emotion, cultivate connection, and retain relationships that shape their Fans’ journey.

#2: Apply the “Actionable Affinity” framework to determine the needs of stakeholders at specific fandom inflection points and purposely design interactions that build connection, trust, and advocacy.

#3: Fandom isn’t fast, and it isn’t forever. Cultivating fandom is a strategic approach (not a quick wins tactic) that requires input from and buy-in across the organization to succeed.

The Affinity Journey: How to Create Intentional Content Your Audience Wants

Relevance is the killer app in today’s social landscape, yet our content strategies don’t always support efforts to accelerate customers through a decision journey. Your content strategy must guide key stakeholders through the steps of Actionable Affinity that empower sales and stories.

In this session, Lauren Teague explains taking content efforts to the next level — through hyper relevancy and delivery that meets your audience’s needs.

Using a proprietary journey mapping exercise, Lauren shows how to determine what audiences need to stay interested and engaged at every step. You’ll learn how to analyze existing content efforts, intentionally develop new content, and share it at the right time and place to guide your audience’s journey.

This session can be customized for PR and Communications professionals to refresh stakeholder messaging maps or for CX professionals designing personalized digital experiences for audiences.

Idea x Infinity: Multiply a Single Idea into Exponential Content with AI

If you’re creating content to keep up with the channels’ demands rather than what your audience wants, it’s time to flip that script!

Lauren Teague, expert strategist and host of the Brand to Fan Show podcast, presents this fascinating workshop that amplifies a content framework through the power of Artificial Intelligence. With years of experience transforming brands into fan favorites, Lauren brings a unique perspective and a treasure trove of insights on efficiently scaling content production using generative AI and automation.

This program will help you accelerate content production while keeping your audience at the forefront of your messaging. Learn how to shift your focus from an output-first approach to an idea-first content strategy. Lauren introduces her Content Multiplication Magic™️ framework and favorite creative tools that utilize generative AI to produce more impactful content.

Participants are invited to dive into this high-energy session that unveils the alchemy of blending AI with your creative genius. With Lauren’s seasoned guidance, they’ll discover the magic wands of generative AI, turning your single ‘big’ initiative into a riveting content odyssey that spans a month yet keeps your audience longing for more.

PARTICIPANT TAKEAWAYS:

• Master crafting diverse, captivating content that magnetizes your social media audiences.
  Maximize your content strategy by starting from an idea for your audience rather than starting with the output for the channel.
• Unveil and master AI-powered creative arsenals that accelerate your content creation pace without diluting its impact.
• Decode the blueprint to stretch a single ‘big’ initiative into a month-long narrative adventure, a process tried and tested with the Brand to Fan Show.

This presentation is an excellent fit for Creators, Solopreneurs, Marketing, and Sales individuals seeking to maximize their efficiencies in content production from brainstorming through publishing & recycling their best videos, podcasts, research, articles, and ideas.